Branding & Identity
Branding & Identity
Noah is an American men's clothing brand founded by Brendon Babenzien and Estelle Bailey-Babenzien, based out of its flagship store on 195 Mulberry St. in Soho, New York City. Brendon’s free-thinking vision has long been at the heart of the movement merging the rebellious vitality of skate, surf, and music cultures with an innovative appreciation of classic menswear. Noah was created to realize this vision fully, in uncompromising pursuit of quality, integrity, and originality. (Disclaimer: This is a concept project and I am not affiliated with Noah).